Recently, LMP’s Dr. Suzanne Kamel-Reid was featured in an advertisement in the Globe and Mail for the Princess Margaret Cancer Foundation.
The tagline for the campaign is “Why is in our DNA?” and the ad highlight’s Dr. Kamel-Reid’s work in supporting the foundation’s “noble and necessary quest – to conquer cancer in our lifetime.”
The advertisement highlights how “Dr. Suzanne Kamel-Reid has developed new genetic tools that enable doctors to diagnose and treat cancer more precisely, helping us lead the way in Personalized Cancer Medicine.”
According to the Princess Margaret fundraising site, they’re often asked: Why is The Princess Margaret a world leader?
A lot of that credit lies with the trailblazing science of our world-class researchers who never stop asking “Why?”
Why is the body’s immune system not able to fight off all cancers?
Why does cancer return in some patients?
Why did a particular cancer drug work for one patient but not any of the others?
Why did one patient’s tumour shrink dramatically with radiation, but another’s barely at all?
Part of the foundation’s campaign, as highlighted on their site, includes seven key reasons why the Princess Margaret Cancer Centre will Conquer Cancer In Our Lifetime through Personalized Cancer Medicine. They are:
WE’RE A WORLD LEADER
The Princess Margaret Cancer Centre is one of the top 5 cancer research centres in the world with an outstanding reputation for leading patient care, breakthrough research and high-quality teaching. Located in Toronto, the Princess Margaret Cancer Centre is the only facility in Canada devoted exclusively to cancer research, treatment and education.
OUR WORK HAS GLOBAL REACH
A recent survey of the world’s top cancer centres showed that The Princess Margaret ranked fourth in the number of instances our researchers were cited in high-impact medical and science journals.
WE PUT PATIENTS FIRST
Our ‘patient benefit’ mindset links scientific research with patient care. Our clinicians and researchers collaborate and share knowledge, all in an effort to benefit patients.
OUR RESEARCHERS ARE CUTTING EDGE
We have a rich history of discovery and innovation , including Drs. James Till and Ernest McCulloch’s discovery of stem cells at The Princess Margaret in 1961. We celebrated another major breakthrough in stem cell research when Dr. John Dick identified colon cancer stem cells in 2006. Milestones such as these reflect the remarkable progress being made in conquering cancer at The Princess Margaret.
WE TRAIN THE WORLD’S BEST
We are training the cancer specialists and health care leaders of tomorrow. We provide a rich learning environment for medical residents and young scientists from around the world, who then take what they’ve learned to other top medical centres worldwide.
WE MOVE RESEARCH FORWARD
The many relationships in place with industry partners, other healthcare organizations and academic institutions across Canada and around the world allow us to advance our research more quickly. Massive tasks such as identifying genetic markers of different cancers require intense collaboration.
WE HAVE PASSIONATE DONORS
We have tremendous support from our donor community. We have committed donors who share our conviction that We Will Conquer Cancer In Our Lifetime. Believe it.